Why Small Business Saturday is a Blessing for Utah, Wyoming and Other Mountain West States ‘ Utah

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What began as an American Express event just over ten years ago is now a shared tradition across the country. Local businesses are gearing up for Small Business Saturday, an event designed to encourage holiday shopping at brick-and-mortar stores during one of the busiest times of the year.

Small Business Saturday generated over $23 billion between Thanksgiving and Cyber ​​Monday last year American Express 2021 Small Business Saturday Consumer Insights Survey. That’s an 18% increase compared to 2020.

According to a, 42% of consumers plan to participate this year Survey conducted by LendingTree. The online loan marketplace ranks Utah #1 in its analysis of where small businesses are best known. Wyoming, Montana, Nevada and Colorado too place in the top 15. About 60% of companies in these states have fewer than five employees.

Aikta Marcoulier works for the US Small Business Administration in the Rocky Mountain region. She said Small Business Saturday is more important than ever because of the pandemic.

“We’ve seen disasters in Colorado before, but now we’re dealing with an ongoing disaster,” she said. “This is extremely important for us and for Colorado businesses to take advantage of this time of year.”

She said this event isn’t just about finding items you can’t find in the big department stores — it’s about keeping small businesses alive.

“78% of small businesses … the revenue they make during this shopping season will determine whether they will function next year,” she said.

A survey of National Association of Independent Businesses in 2018 found that for every dollar spent at a local business, 67 cents stays in the community, promoting economic development.

Marcoulier said customers can also support small businesses by shopping from their online stores, purchasing their gift cards and promoting them on social media. This can be especially helpful for small businesses that aren’t located in metropolitan areas like Denver or Salt Lake City.

Much of our region is rural and it’s really important to remember that we need to support those rural businesses too,” she said. “And what’s really exciting is that the pandemic has brought most of our many businesses online. Therefore, e-commerce and online shopping are now part of small businesses.”

The US Small Business Administration has free resources and a List of resource partners on its website when businesses need help spreading the word.

This story was produced by Mountain West News Bureau, a collaboration between Wyoming Public Media, Nevada Public Radio, Boise State Public Radio in Idaho, KUNR in Nevada, the O’Connor Center for the Rocky Mountain West in Montana, KUNC in Colorado, KUNM in New Mexico, with support from affiliated stations throughout the region. The Mountain West News Bureau is funded in part by the Corporation for Public Broadcasting.